Hope, BC branding

Branding a community is tricky business. Most people are pretty passionate about where they live – so naturally, they are sensitive to how it is presented to the outside world. Branding the community of Hope was one of the more rewarding endeavours I have undertaken as a marketing + design professional. It was a lengthy process with several stages. All told, over 350 Hope residents and businesses contributed to forming the brand story through a community survey, focused stakeholder meetings, and one-on-one interviews.

Once the words behind the brand were crafted and well articulated, the visual identity was created – including a family of logos, a brand book, photographic and design guidelines, an image bank, stationery, web graphics, trade show banners, and outdoor signage.

Working with so many engaged people was an inspiring experience, and it’s exciting to watch the brand grow.