There is nothing more satisfying as a branding professional, than to help draw out what makes a place so special to its inhabitants, and bring it to life. It was my privilege to help craft Mackenzie’s brand story in a way that inspires pride from it’s residents, but also makes it compelling from a marketing standpoint.
This project was broken up into two phases, and mostly focused on engaging the community and developing their brand, as well as developing communication materials and website.
This website was one of the more complex ones Boldfish has undertaken. A district of this size needs its site to serve as the tourism portal, the economic development portal, as well as a go-to for local residents to learn about District services and policies. So much to do for one site!