Canadian Powder Adventures

Outdoor adventures in the snow – one of my favourite things! Designing this lifestyle logo came naturally, because I believe I’m their target market. The brand is meant to invoke the nostalgic feel of a craft brewery… something that would resonate with their target audience. This idea of small-batch, craft beer is reflective of the small-batch, carefully crafted, and authentic tour experience that this company offers.

Mmmm, craft adventure.