Fraser River Raft Expeditions have been serving up watery thrills to its customers for over 28 years. Naturally, their logos and printed marketing materials have evolved over the years. They were looking for a refresh of their logo, stationery, as well as an updated look and feel for their brochure.
The logo redesign features a familiar face from the past (that little fella there is “Steve”), as well as colours and a typeface that reflects the rugged and earthy canyon terrain they commonly run their trips through.
Likewise, the textures and shapes used in their brochure also echo the natural features you might find in the Fraser Canyon.